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Friday, February 8, 2013

Media Note: VPR Wants You to Call Them, Maybe

Posted By on Fri, Feb 8, 2013 at 5:26 PM

So now we know how they spend all those member dollars!

Carrying through on a promise made during the 6 a.m. hour of Friday's "Morning Edition," Vermont Public Radio hosts Jane Lindholm and Mitch Wertlieb have starred in the latest version of the oldest meme known to mankind: the "Call Me Maybe" parody.

If, like me, you snoozed through an hour of overly-caffeinated pledge drive banter this morning, you know that Lindholm promised (threatened?) to summon her inner Carly Rae Jepsen if the station raised $25,000 before 9 a.m. Doing so would earn them another $10,000 in challenge matches from big-money donors.

"It's one of those weird moments when you want the station to get the money, but you don't want to make that embarrassing video," Lindholm says. 

Sure enough, a few minutes before 9, VPR reached its one-day goal. So the staff put Tom Ashbrook on mute and spent the rest of the morning dancing around their Colchester studio like Carl Kasell on acid.

Here's the final product:

 

Original? Not exactly. After all, they were beat to the punch by the Cookie MonsterColin Powell and, um, these fellas. Even the folks at National Public Radio were on the case last summer.

Then again, those versions don't feature Friday Night Jazz host Reuben Jackson (1:38) strutting his stuff in the music library or dreamboat reporter Kirk Carapezza (1:10) flashing Lindholm a thumbs-up from his standing desk. And then there's VPR Classical's Walter Parker (2:28) and his sweet 'stache flashing the hotline digits from behind the mic.

Even Wertlieb was able to move beyond his jam band predilections.

"Mitch says he would rather have been able to twirl along to the Grateful Dead," Lindholm says, "But I think you can see from the video he got pretty into it."

Will the video inspire me to call them and donate?

Maybe. So long as they never play that song again when I'm trying to wake up.

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About The Author

Paul Heintz

Paul Heintz

Bio:
Paul Heintz is a staff writer at Seven Days, and the author of the weekly political column, "Fair Game."

More by Paul Heintz

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