Foodies shopping at bookstores and Price Chopper supermarkets in the past week may have spotted a new kid on the magazine rack. Norwich's King Arthur Flour released 97,000 copies of the premiere issue of Sift magazine on February 24.
The glossy, nationally distributed publication specializes in glistening "food porn" photos of baked goods ranging from hot cross buns to gluten-free pizza. Editorial director Susan Reid, a former New England Culinary Institute chef-instructor, says the national magazine is an upscale replacement for King Arthur's Baking Sheet newsletter. Started 20 years ago, the retired publication began life "run off on a mimeograph machine," Reid recalls.
But, as the 225-year-old brand gained national prominence in the last decade, King Arthur headquarters decided to get the word out in a broader way. "We put the Baking Sheet to bed and redirected our resources toward photography and content," Reid says.
Two additional issues of Sift will hit stands this year, in August and October. Subscriptions aren't yet being offered.
More Vermont food folks gained a national stage last month with the release of The Cabot Creamery Cookbook: Simple, Wholesome Dishes From America's Best Dairy Farms. Food writer and editor Melissa Pasanen curated the recipes and wrote profiles of 16 different dairy farms around New England that provide milk to the cheesemaker.
Pasanen chose the dishes from Cabot's database, featuring recipes from the company's "spokes-chef," Jimmy Kennedy, late of Plainfield's now-closed River Run, as well as nutritionists and bloggers.
"I had to pick recipes that had a good variety of uses of types of dairy that Cabot has," Pasanen explains. "I adore cheddar and butter and all those things, but it was actually really nice to feature recipes that used the line of Greek yogurt, too."
Those recipes range from Kennedy's Ver-Monte Cristo — an apple-laden take on the buttery, cheesy croque monsieur — to a Pasanen-shepherded array of yogurt smoothies.
Writers, chefs and cheesemakers aren't the only Vermonters getting a spotlight in the book: Local photographer Jessica Anderson shot many of its appealing stills.
The original print version of this article was headlined "Lick the Page"
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