Customers and passersby have no doubt noticed a new sign hanging over the doorway of Bite Me Organic Pizza on Burlington’s St. Paul Street. While it’s probably the zillionth iteration of pop artist Roy Lichtenstein’s soapy comic-book style, this might be the first time it’s been appropriated by a pizzeria. But Bite Me is no run-of-the-mill slice joint — owner Jack O’Brien has an idiosyncratic sense of, well, everything. The double-sided sign features the same woman, two messages: “Yes, I’m having it delivered…” and “Oh, I love anchovies too… But…”
“I didn’t want a sign with the name of the business,” says O’Brien, who explains, sort of, the meaning behind one of the comments: “Anchovies are the most controversial things in the pizza business; you either love them or hate them.” The original sign, which appeared shortly after the shop opened in September 2008, resembled a TV test pattern, which was O’Brien’s way of suggesting we all step away from the mind-numbing television. That sign will soon relocate to the south side of the building as a light box, he says. The new sign, according to O’Brien, “draws people back to that time … when we had that collective consciousness of ‘We are all one.’”
Whatever. Even without subliminal messages, the pie’s damn good.
Bite Me Organic Pizza is at the corner of St. Paul and Howard streets in Burlington. Info, 540-0707.
Andrea Suozzo: Thanks for pointing that out, alengyel! We've corrected the story.
alengyel: Great article, except for the mistake that it is not the company's first time in the US. Peasant…