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Woodchuck Hard Cider Celebrates New Home 

click to enlarge tasting room at Woodchuck Cider

courtesy of woodchuck cider

tasting room at Woodchuck Cider

Last Thursday, August 7, Woodchuck Hard Cider opened its new cidery at 1321 Exchange Street in Middlebury, among a growing array of food businesses. The 100,000-square-foot facility doubled the company's production capacity, from about five million cases per annum to nearly 10 million. Visitors can observe production in action from an overhead tour corridor, and the new building houses a retail shop and a tasting bar with 20 draught lines.

click to enlarge Woodchuck Cider’s new cidery in Middlebury - COURTESY OF WOODCHUCK CIDER
  • courtesy of woodchuck cider
  • Woodchuck Cider’s new cidery in Middlebury

According to Woodchuck communications manager Nate Formalarie, those draught lines will allow visitors to test new and experimental ciders not available in stores. "There's a lot of stuff you can only get on tap here," he says. While the old facility was really just a manufacturing hub, Formalarie goes on, "This new cider house really allows people to interact with the company."

If engagement is the goal, it's already working. Last weekend saw a stream of visitors, and on Saturday, August 23, Woodchuck will host a sold-out party with food and live music from Philadelphia rockers Dr. Dog. "We were expecting 2,000, maybe 3,000 people to reserve tickets," Formalarie says. "Once we hit 10,000, we decided to close it off ... But I think the radio stations may still have a few tickets they're giving away."

The original print version of this article was headlined "Cider House Rock"

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Hannah Palmer Egan

Hannah Palmer Egan

Bio:
Hannah Palmer Egan is a food and drink writer at Seven Days.

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