Where everybody wants to know your name | 802 Online
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Monday, November 14, 2005

Where everybody wants to know your name

Posted By on Mon, Nov 14, 2005 at 6:23 PM

Doug Cadmus from Bloggle: Coffee & Commentary has this freaky news: Starbucks wants to know your name when you order, because customers are "pleasantly surprised" when asked. What th'?!?

I'm not sure why this freaks me out, but it just does. Like, Meg at Speeders knows my name, but only because I actually TALK to her all the time. I mean, it just feels weird, like some kind of fake community relations thing, to ask people their name for this purpose. The baristas are just going to FORGET your name. They have NO INTENTION of remembering your name. And who could blame them?

Starbucks is not a community coffeehouse, and as long as each venue has identical decor, and all that merch, it's just not going to be. For me, the attraction at Starbucks is that I'm anonymous. I rarely see people I know when I go there. I feel no need to chat with the baristas. I go there when I'm in a hurry, or when I have to focus on work. They make good coffee, but there's just no charm to a Starbucks. Fake, enforced friendliness can't make up for that local je ne sais quoi, non?

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About The Author

Cathy Resmer

Cathy Resmer

Bio:
Cathy Resmer is a former staff writer and currently an associate publisher at Seven Days, and is one of the organizers of the Vermont Tech Jam. She's also the Copublisher and Executive Editor of Kids VT, Seven Days' free monthly parenting publication.

More by Cathy Resmer

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