Real VT: the Vermont brand | 802 Online
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Thursday, December 1, 2005

Real VT: the Vermont brand

Posted By on Thu, Dec 1, 2005 at 2:11 PM

Hey, I'm live-blogging via free wi-fi from the 23rd annual Vermont Travel Industry Conference  at the uber-swank Equinox Resort in Manchester Vermont. Theme — "From Yesterday to Tomorrow: Marketing the Vermont Brand." This conference draws folks from Vermont's hospitality industry, as well as representatives from media ad departments, state government, educational institutions, etc. Needless to say, it's a well-heeled affair.

There's a lot of talk here about using the internet. There are sessions called "Websites that work for Vermont," and "Marketing your website to capture real business, though I didn't get to either one. There are also a bunch of web-related sponsors, like NoWirz, which implements wi-fi systems, and websites like ExploreNewEngland.com and VisitNewEngland.com. Oddly, though, nobody here seems to have a laptop. They're all filtering into the hotel's business center to check their email. Or maybe they've just left their laptops in their rooms.

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I stopped in Rutland on the way down here, to see a nun. I saw a couple houses on Baxter Street that had peace-related displays out front, and snapped some pictures for posterity's sake. This is what comes to mind when I think of the Vermont brand — outspoken, stubborn, creative, resourceful.

UPDATE: Here's a link to the story I wrote about the conference in Manchester.

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About The Author

Cathy Resmer

Cathy Resmer

Bio:
Cathy Resmer is a former staff writer and currently an associate publisher at Seven Days, and is one of the organizers of the Vermont Tech Jam. She's also the Copublisher and Executive Editor of Kids VT, Seven Days' free monthly parenting publication.

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