Vermont's Independent Voice
Browse News
Browse Arts + Life
Browse Food + Drink
Browse Cannabis
Browse Music
Browse Movies
Browse Events
Browse Classifieds
Browse Personals
Friday, November 3, 2006
More bad newspaper circ. numbers
Posted By Cathy Resmer on Fri, Nov 3, 2006 at 10:03 AM
Hey, I saw another report on that circulation study that I thought was worth noting. Journalism.com has this story, A closer look at plunging circulation. Basically it says many newspapers are keeping their numbers from falling even faster by bribing their customers.
In other words fully paid circulation is typically falling even faster than the overall totals reported this week.Apparently, newspaper companies trying to bolster the numbers eitherpushed deeply discounted introductory offers at readers or extendeddiscounts they were already offering many subscribers rather thantrying to convert them to fully paid.
That would square with my experience with my New York Times Sunday subscription. Last time I tried to cancel, they kept me by promising me a continued discount. I think my discount is about to run out, though, so I'm probably going to dump the paper. Just can't afford to pay more than I would at the newsstand to have somebody drop it off at my house. And if that means that some weeks I don't get the paper, well...
More By This Author
Comments
Comments are closed.
Since 2014, Seven Days has allowed readers to comment on all stories posted on our website. While we’ve appreciated the suggestions and insights, the time has come to shut them down — at least temporarily.
While we champion free speech, facts are a matter of life and death during the coronavirus pandemic, and right now Seven Days is prioritizing the production of responsible journalism over moderating online debates between readers.
To criticize, correct or praise our reporting, please send us a letter to the editor. Or send us a tip. We’ll check it out and report the results.
Online comments may return when we have better tech tools for managing them. Thanks for reading.
