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Wednesday, May 23, 2007

Branding Burlington

Posted By on Wed, May 23, 2007 at 2:04 PM

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Pamela Polston wrote a story in this week's Seven Days about a campaign to brand the Burlington area. She writes about a recent presentation from the Burlington Regional Branding Project, a collaboration between the Lake Champlain Chamber of Commerce and the Burlington Business Association. The collaborators are trying to come up with a marketing campaign that will lure  more tourists here.

Part of that process is coming up with a slogan that defines Burlington (think "Cleveland Rocks," or "The Aliens Aren't the Only Reason to Visit Roswell"). Here's what Pamela writes about the slogan generation process:

A panelist had mentioned that the group was considering a list of about30 suggestions, but hadn’t yet “fallen in love.” What were thesuggestions? The panel seemed reluctant to say. Peppered with morequestions — Who was going to decide? Why wasn’t it open to the public?What if Burlingtonians found the slogan lame and embarrassing? — thepanelists got a little defensive. They assured the audience they werestill open to suggestions. And they reiterated that the slogan was for visitors, not necessarily for residents.

Does this make anyone else nervous?

After this meeting, BBA Director Nancy Wood sent an email inviting BBA members to submit slogan ideas.

In the spirit of advancing the public conversation on this matter, Seven Days is asking readers to submit their own slogan ideas. We're planning to print a bunch of them in next week's paper, possibly on the new Web Page. So please, send us your slogans.

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

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About The Author

Cathy Resmer

Cathy Resmer

Bio:
Cathy Resmer is Seven Days' deputy publisher. She's an organizer of the Vermont Tech Jam, and compiles a weekly tech e-newsletter every Monday. She also oversees Seven Days' free monthly parenting publication, Kids VT, and is an enthusiastic wrestling mom... more

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