Branding Burlington | 802 Online

Seven Days needs your financial support!

Wednesday, May 23, 2007

Branding Burlington

Posted By on Wed, May 23, 2007 at 2:04 PM

Pamela Polston wrote a story in this week's Seven Days about a campaign to brand the Burlington area. She writes about a recent presentation from the Burlington Regional Branding Project, a collaboration between the Lake Champlain Chamber of Commerce and the Burlington Business Association. The collaborators are trying to come up with a marketing campaign that will lure  more tourists here.

Part of that process is coming up with a slogan that defines Burlington (think "Cleveland Rocks," or "The Aliens Aren't the Only Reason to Visit Roswell"). Here's what Pamela writes about the slogan generation process:

A panelist had mentioned that the group was considering a list of about30 suggestions, but hadn’t yet “fallen in love.” What were thesuggestions? The panel seemed reluctant to say. Peppered with morequestions — Who was going to decide? Why wasn’t it open to the public?What if Burlingtonians found the slogan lame and embarrassing? — thepanelists got a little defensive. They assured the audience they werestill open to suggestions. And they reiterated that the slogan was for visitors, not necessarily for residents.

Does this make anyone else nervous?

After this meeting, BBA Director Nancy Wood sent an email inviting BBA members to submit slogan ideas.

In the spirit of advancing the public conversation on this matter, Seven Days is asking readers to submit their own slogan ideas. We're planning to print a bunch of them in next week's paper, possibly on the new Web Page. So please, send us your slogans.

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

One or more images has been removed from this article. For further information, contact web@sevendaysvt.com.

About The Author

Cathy Resmer

Cathy Resmer

Bio:
Deputy publisher Cathy Resmer is an organizer of the Vermont Tech Jam, and compiles a weekly tech e-newsletter. She also oversees Seven Days' parenting publication, Kids VT, and created the Good Citizen Challenge, a youth civics initiative. Resmer began her career at Seven Days as a freelance writer in 2001. Hired... more

Comments


Comments are closed.

Since 2014, Seven Days has allowed readers to comment on all stories posted on our website. While we’ve appreciated the suggestions and insights, the time has come to shut them down — at least temporarily.

While we champion free speech, facts are a matter of life and death during the coronavirus pandemic, and right now Seven Days is prioritizing the production of responsible journalism over moderating online debates between readers.

To criticize, correct or praise our reporting, please send us a letter to the editor. Or send us a tip. We’ll check it out and report the results.

Online comments may return when we have better tech tools for managing them. Thanks for reading.

Latest in 802 Online

Keep up with us Seven Days a week!

Sign up for our fun and informative
newsletters:

All content © 2020 Da Capo Publishing, Inc. 255 So. Champlain St. Ste. 5, Burlington, VT 05401  |  Contact Us
Website powered by Foundation