Newspapers' Online Flops and Failures | 802 Online
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Friday, August 24, 2007

Newspapers' Online Flops and Failures

Posted By on Fri, Aug 24, 2007 at 11:50 AM

Here's an interesting article from Editor and Publisher, for all you Vermont media types who tell me you read my blog.

Joe Strupp does an informative survey of pitfalls for newspapers to avoid online.

Lesson One? Blogs can backfire.

At The Roanoke (Va.) Times, editors noted thatreaders are not always that interested in what their fellow readers aresaying, at least not on a regular basis. Online Editor John Jackson setup 10 online columns by local residents in 2003, finding maybe threegot any real reaction. "They weren't writing about things that a wholelot of people were interested in," he says, citing a graphic artist whodescribed life in that job. "One guy wrote about stuff he saw on theside of the road, and he would hand-write it and we would scan it in."

This reminds me of the RH/TA Reader Roundtable experiment. And of our own Jazz Mafia blog. It's more difficult than you might think to train people to blog. And to figure out what's interesting. Hard to know what will work until you try it!

UPDATE: Here's a few thoughts on how CNN is getting online news right

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

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About The Author

Cathy Resmer

Cathy Resmer

Bio:
Cathy Resmer is Seven Days' deputy publisher. She's an organizer of the Vermont Tech Jam, and compiles a weekly tech e-newsletter every Monday. She also oversees Seven Days' free monthly parenting publication, Kids VT, and is an enthusiastic wrestling mom... more

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