And Ben & Jerry's "30 Rock" Flavor Is... | Bite Club

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Friday, February 1, 2013

And Ben & Jerry's "30 Rock" Flavor Is...

Posted By on Fri, Feb 1, 2013 at 4:11 PM

Liz Lemon Greek Frozen Yogurt with a Blueberry Lavender Swirl?

OK, so creator Tina Fey is Greek. Very cute. But to some who have considered the head writer of "TGS with Tracy Jordan" part of their lives since 2006, the tart choice strikes a sour note.

Where are the mozzarella sticks, the Cheesy Blasters and the all-important off-brand Mexican Cheetos? And what are blueberries doing there? The junk-food junkie would surely have nothing to do with that or with a frou-frou lavender swirl.

Maybe the character who proudly displays Tarquin Cardona's photograph "Half Eaten Lunch" in her office and eats whole pizzas in her sleep wasn't perfectly in step with B&J's premium pints. Liz Lemon would likely just wait for someone to pick her up a tub of whatever was on sale at the gas station.

We decided to ask Ben & Jerry's Grand Poobah of PR, Sean Greenwood, who could be to blame for the odd choice. It turns out the answer is none other than Ms. Tina Fey herself.

Responding as he entered an airplane, Greenwood texted us, "Tina had to approve — so our R&D guru, Kirsten Schimoler, personally packed an 'ice cream by Mail' shipment on dry ice and sent [it] directly to her. Kirsten came up with the combination after touring the West Coast — and was inspired by the fresh fruit & herb combinations. Once she came up with the flavor, with it being lemon-based, there was only ONE person in mind to partner with... So we approached Ms. Liz Lemon herself."

So there. Got a problem? Take it up with Liz Lemon.

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About The Author

Alice Levitt

Alice Levitt

AAN award-winning food writer Alice Levitt is a fan of the exotic, the excellent and automats. She wrote for Seven Days 2007-2015.

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