Québec Microbrewery Stirs the Pot With Questionably Named Beers | Bite Club

Seven Days needs your financial support!

Wednesday, December 4, 2013

Québec Microbrewery Stirs the Pot With Questionably Named Beers

Posted By on Wed, Dec 4, 2013 at 2:24 PM

A microbrewery in the northern Québec burg of Lévis — just across the Saint Lawrence River from Québec City — is garnering unwanted attention from branding a few of its beers with names and imagery that is less than flattering to women.

This summer, Le Corsaire produced a beer called La Tite Pute, which translates to "the little whore/slut," and was advertised as "easy and fruity." Another beer, Le Perruche, means "the parrot" in French but features a label of a naked woman in a birdcage. Yet another beer is named the Hooker.

Julie Miville-Dechêne, president of Québec's Council on the Status of Women, told the CBC why this was not OK.

"The name La Tite Pute disgusts me," Miville-Dechêne said. 

“[Prostitution] exploits women. There isn’t a lot of choice involved, there is a lot of exploitation, a lot of violence. It’s not something we should be laughing about,”she said.

In the meantime the brewery's owner, Martin Vaillancourt, has explained to various media sources that he intended no harm, and chalks up the names to bad taste. Rather than a slur, for instance, the term "La Tite Pute" is more reflective of the easy-brewing and easy-drinking nature of the blond ale, he explained.

However, when the brewery advertised the return of La Tite Pute this summer on their Facebook page, one fan wrote, "Une bière facile, sans lendemain, sans prise de tête mais qui laisse ton portefeuille vide ... Une vrai ptite pute!" Which loosely translates to "An easy beer, no problem, but leave your wallet empty .... Ptite a real bitch!" La Corsaire's admin responded: "Amen."

You can read the entire CBC story here.

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

One or more images has been removed from this article. For further information, contact web@sevendaysvt.com.

About The Author

Corin Hirsch

Corin Hirsch

Bio:
Corin Hirsch was a Seven Days food writer from 2011 through 2016. She is the author of Forgotten Drinks of Colonial New England, published by History Press in 2014.

More By This Author

Comments


Comments are closed.

Since 2014, Seven Days has allowed readers to comment on all stories posted on our website. While we’ve appreciated the suggestions and insights, the time has come to shut them down — at least temporarily.

While we champion free speech, facts are a matter of life and death during the coronavirus pandemic, and right now Seven Days is prioritizing the production of responsible journalism over moderating online debates between readers.

To criticize, correct or praise our reporting, please send us a letter to the editor. Or send us a tip. We’ll check it out and report the results.

Online comments may return when we have better tech tools for managing them. Thanks for reading.

Latest in Bite Club

Keep up with us Seven Days a week!

Sign up for our fun and informative
newsletters:

All content © 2020 Da Capo Publishing, Inc. 255 So. Champlain St. Ste. 5, Burlington, VT 05401  |  Contact Us
Website powered by Foundation