Video: Swale, "Joyless" | Live Culture
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Wednesday, March 5, 2014

Video: Swale, "Joyless"

Posted By on Wed, Mar 5, 2014 at 2:39 PM

click to enlarge Swale - COURTESY OF SHEM ROOSE
  • courtesy of Shem Roose
  • Swale
When Swale announced last year that they were nearing completion of their second full-length album, The Next Instead, I considered the news with a mix of delighted surprise and measured skepticism. After all, the band's first full-length, A Small Arrival, was famously some 37 years in the making. Or maybe seven. I forget which.

Point is, Swale move at their own pace, one that has often been glacial. It is fitting, then, that the video for the first song from the new record, "Joyless," almost looks like it was shot on a glacier.

In fact, "Joyless" was shot on a frozen Lake Champlain. It features the band pulling wobbly sleds overloaded with guitars, amps and drums though the snow, onto the ice and out to a mooring platform in Shelburne Bay. Artfully shot by videographer Shem Roose, Swale's new video captures the stark beauty of winter in our little corner of the world. Or, as our old frenemy and occasional 7D contributor Adam King put it on his blog, it is "the most Vermont as fuck video of all time." (For music videos, specifically, King might be right. But in the general VAF video category, we still think this one takes the cake.)

The song itself begins as a pretty duet between keyboardist Amanda Gustafson and drummer Jeremy Frederick that swirls into a whiteout of noise and closes on some epic shredding from guitarist Eric Olsen. Oh, and snowballs to the face.

The Next Instead is due out later this spring, digitally and on vinyl. For more on the record and/or to contribute to the band's ongoing Kickstarter campaign, go here.

JOYLESS by Swale from Swale on Vimeo.

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About The Author

Dan Bolles

Dan Bolles

Dan Bolles is Seven Days' assistant arts editor.


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