SEABA Brands the South End, on Its Buildings

Saturday, April 2, 2016

Art SEABA Brands the South End, on Its Buildings

Posted By Rachel Elizabeth Jones on Sat, Apr 2, 2016 at 9:17 AM

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click to enlarge

Courtesy of SEABA
Digital mock-up of Maltex Building with South End Arts District logo

Come springtime, it's going to be a lot easier to identify Burlington's South End Arts District — because many of the zone's buildings will bear a new identifying logo.

South End Arts and Business Association director Adam Brooks explained by phone that the organization completed a rebranding assessment at the beginning of this year. The intention, he said, was "finding out how we can
better inform visitors and residents that there's actually an arts district in the city of Burlington." The undertaking was aided by SEABA board member Chris Webster of Select Design.

Currently, five buildings have committed to bearing the new insignia: the Soda Plant, Conant Metal & Light, Dealer.com, the Howard properties and the Maltex Building.

click to enlarge

Burlington wayfinding signs - COURTESY OF SEABA

Courtesy of SEABA
Burlington wayfinding signs

This SEABA initiative comes after the city's installation of updated "wayfinding" signage last fall. More than 80 new signs were introduced, directing visitors to such places as the Campus District, Church Street Marketplace, Waterfront and parking areas. Only one small sign — on Pine Street — points the way to the South End arts corridor.

"This is our way to — with the support of local businesses and property owners — create a sense of place, and do it on our own, control the look and the feel and do something positive for this community," said Brooks. "The property owners and businesses have been very supportive of the concept."

SEABA hopes that at least 15 buildings will feature the district stamp by Art Hop time in September. The organization's "identity deck" allows for slight variations between two designs, and a few different colors.

Tags: seaba, south end, branding, arts, art hop, Image, Web Only

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Related Locations

The Register Daysies Pick
Conant Metal & Light
- 270 Pine St., Burlington Burlington VT 05401
- 44.47173;-73.21505
- 802-658-4482
- www.conantmetalandlight.com
Dealer.com
- 1 Howard St., Burlington Burlington VT 05401
- 44.46674;-73.21449
- Be the first to review this location!
HowardCenter
- 208 Flynn Ave., Burlington Burlington VT
- 44.45669;-73.21842
- 802-488-6000
- Be the first to review this location!
SEABA Center
- Post Office Box 4011, 28 Howard St. #303, Burlington Burlington VT 05406
- 44.48000;-73.21000
- 802-859-9222
- www.seaba.com
The Soda Plant
- 266 Pine St., Burlington Burlington VT 05401
- 44.47206;-73.21468
- 802-578-2512
- www.thesodaplant.com
South End Arts District
- Pine St., Burlington Burlington VT 05401
- 44.45570;-73.20142
- 802-859-9222
- seaba.com…
- Be the first to review this location!
The Maltex Building
- 431 Pine St., Burlington Burlington VT 05401
- 44.46778;-73.21580
- 802-865-7166
- www.burlingtoncityarts.com…
- Be the first to review this location!

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About The Author

Rachel Elizabeth Jones

[email protected]

@ratbabyjones

rachelelizabethjones.com

Bio:
Rachel was an arts staff writer at Seven Days. She writes from the intersections of art, visual culture and anthropology, and has contributed to The New Inquiry, The LA Review of Books and Artforum, among other publications.