SEABA Brands the South End, on Its Buildings | Live Culture
Pin It

Saturday, April 2, 2016

SEABA Brands the South End, on Its Buildings

Posted By on Sat, Apr 2, 2016 at 9:17 AM

click to enlarge Digital mock-up of Maltex Building with South End Arts District logo - COURTESY OF SEABA
  • Courtesy of SEABA
  • Digital mock-up of Maltex Building with South End Arts District logo

Come springtime, it's going to be a lot easier to identify Burlington's South End Arts District — because many of the zone's buildings will bear a new identifying logo. 

South End Arts and Business Association director Adam Brooks explained by phone that the organization completed a rebranding assessment at the beginning of this year. The intention, he said, was "finding out how we can
better inform visitors and residents that there's actually an arts district in the city of Burlington." The undertaking was aided by  SEABA board member Chris Webster of Select Design

Currently, five buildings have committed to bearing the new insignia: the Soda Plant, Conant Metal & Light,, the Howard properties and the Maltex Building

click to enlarge Burlington wayfinding signs - COURTESY OF SEABA
  • Courtesy of SEABA
  • Burlington wayfinding signs
This SEABA initiative comes after the city's installation of updated "wayfinding" signage last fall. More than 80 new signs were introduced,  directing visitors to such places as the Campus District, Church Street Marketplace, Waterfront and parking areas. Only one small sign — on Pine Street — points the way to the South End arts corridor. 

"This is our way to — with the support of local businesses and property owners — create a sense of place, and do it on our own, control the look and the feel and do something positive for this community," said Brooks. "The property owners and businesses have been very supportive of the concept." 

SEABA hopes that at least 15 buildings will feature the district stamp by Art Hop time in September. The organization's "identity deck" allows for slight variations between two designs, and a few different colors.

Tags: , , , , ,

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

Pin It

Related Locations

About The Author

Rachel Elizabeth Jones

Rachel Elizabeth Jones

Rachel is an arts staff writer at Seven Days. She writes from the intersections of art, visual culture and anthropology, and has contributed to The New Inquiry, The LA Review of Books and Artforum, among other publications.

More by Rachel Elizabeth Jones


Showing 1-1 of 1

Add a comment

Subscribe to this thread:
Showing 1-1 of 1

Add a comment

Keep commenting classy! Read our guidelines...

Note: Comments are limited to 300 words.

More on Art

Latest in Live Culture

Social Club

Like Seven Days contests and events? Join the club!

See an example of this newsletter...

Keep up with us Seven Days a week!

Sign up for our fun and informative

All content © 2018 Da Capo Publishing, Inc. 255 So. Champlain St. Ste. 5, Burlington, VT 05401
Website powered by Foundation