Design Week Awards: Vermont's Got Talent | Live Culture
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Tuesday, April 5, 2016

Design Week Awards: Vermont's Got Talent

Posted By on Tue, Apr 5, 2016 at 12:47 PM

click to enlarge Lyn Severance (holding sign) with friends and family - RACHEL JONES
  • Rachel Jones
  • Lyn Severance (holding sign) with friends and family
Vermont's second Design Week kicked off at UVM's Fleming Museum of Art last night with the Vermont Design Awards and the AIGA Vermont Design Fellow Award. The latter honor was presented to Lyn Severance of Harvey|Severance Design, who is perhaps most recognized through her original work crafting the identity of Ben & Jerry's Ice Cream. 

Design Week is an initiative of the Vermont chapter of the American Institute of Graphic Arts. The week's events include a short-run Josef Albers exhibition, a letterpress workshop and more. According to president Jeffrey Harkness, the chapter has approximately 125 members. 

Introducing Severance, Ben Cohen of Ben & Jerry's credited the designer with essentially saving the then-fledgling company. Cohen cited the New York Times recognition of the "high-touch" (versus high-tech) appeal of Ben & Jerry's, which he said was in large part thanks to Severance's ability to translate their conversations into a unique visual style and to develop "this fine line of childlike sophistication; chic funk," he said.  

click to enlarge Early Ben & Jerry's logos - HARVEY|SEVERANCE
  • Harvey|Severance
  • Early Ben & Jerry's logos
It was Severance who orchestrated a shoot with then Vermont-based photographer Marion Ettlinger. Her image of the two idealistic ice cream entrepreneurs would become iconic through Severance's successful branding. 

Said Harkness, "We all would not be here tonight if Lyn had not been in the basement of Bennington Potters when [Ben Cohen] was selling cookies." 

Accepting her award, a clearly moved Severance expressed her gratitude to her family, friends and clients.  "You are all collaborating with me creatively, whether you mean to or not," she said.

Severance noted that "a real lightbulb went off" when she first encountered design, after originally studying to be a metalsmith. She also recalled a group effort to establish a local chapter of the Graphic Arts Guild, which she says was too difficult to maintain. Of the Vermont graphic design community, Severance said, "We've really come a long way." 

Severance is the second Vermont designer to receive this award; the first was Michael Jager, formerly of JDK Design and now Solidarity of Unbridled Labour. He received the inaugural honor in September 2014. 
click to enlarge Vermont Design Week poster - RACHEL JONES
  • Rachel Jones
  • Vermont Design Week poster
Severance was not the only designer who was recognized last night. Tables lining the Fleming's Marble Court were lined with submissions from designers around the state who had answered a call for submissions in March. The selections were chosen from hundreds of submissions by a panel of three judges: Jason Adam of Jason Adam Design in LA, Frances Macleod of Leo Burnett in Chicago, and Kevin Perry of Struck in Salt Lake City. Categories included advertising, app design, identity system, environmental/experiential, logos, packaging, posters, video + motion graphics, and websites + microsites. 

Artist Marc Nadel, who has contributed many covers and illustrations to Seven Days, made the cut in the illustration category for his political caricatures. 
click to enlarge Covers illustrated by Marc Nadel - MARC NADEL AND SEVEN DAYS
  • Marc Nadel and Seven Days
  • Covers illustrated by Marc Nadel

Five best-in-show awards were granted to the following Vermont designers: 

1. Perfect Circle Communication & Design for its Candelicious logo.

2. OXBOW for an extensive set of graphics, animations and visualizations to accompany six TED Talks Live speakers. 
click to enlarge Slide for TED Talks Live speaker Juan Enriquez - COURTESY OF OXBOW
  • Courtesy of OXBOW
  • Slide for TED Talks Live speaker Juan Enriquez

3. Solidarity of Unbridled Labour for this series of Love GIFs:
click to enlarge Valentine's Day GIF by Solidarity of Unbridled Labour - SOLIDARITY OF UNBRIDLED LABOUR
  • Solidarity of Unbridled Labour
  • Valentine's Day GIF by Solidarity of Unbridled Labour

4. Dubko/James Kowalski for his Pilot explainer video.

5. Solidarity of Unbridled Labour for its Uvero brand video. 

See the full line-up of Design Week events here.




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Rachel Elizabeth Jones

Rachel Elizabeth Jones

Bio:
Rachel is an arts staff writer at Seven Days. She writes from the intersections of art, visual culture and anthropology, and has contributed to The New Inquiry, The LA Review of Books and Artforum, among other publications.

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