Live Culture | Seven Days | Vermont's Independent Voice

Thursday, July 19, 2018

Against the Wall: April Cornell Gets a Makeover

Posted By on Thu, Jul 19, 2018 at 3:46 PM

April Cornell (left) and Ginny Joyner - SADIE WILLIAMS
  • Sadie Williams
  • April Cornell (left) and Ginny Joyner
An already polychromatic building near the bottom of Main Street in Burlington is becoming much more colorful. Previously painted pastel yellow and pink, the  April Cornell headquarters now sports more than 20 different colors. Depictions of flowers, cats and butterflies adorn the walls. Even the fire escape flaunts radiant multicolored steps.

The new look is prompted in part by a re-branding effort: The 43-year-old company just redesigned its logo. The "retro logo," as the eponymous owner calls the original, still appears on the back of the building. The new one is painted on the front. Cornell says painting the new logo on the squat, blocky building induced her to ask, "How do you take something industrial and make it joyful?" The solution: more color.

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