Pearce to Fight Back on the Airwaves | Off Message

Seven Days needs your financial support!

Thursday, September 27, 2012

Pearce to Fight Back on the Airwaves

Posted By on Thu, Sep 27, 2012 at 6:21 PM

beth-pearce.jpg
As we reported in this week's Fair Game, Vermont Democrats are worried that incumbent State Treasurer Beth Pearce is being vastly outspent by forces loyal to her Republican opponent, Rutland City Treasurer Wendy Wilton. Most troubling for the Dems: the conservative super PAC Vermonters First, which has fastened on to Wilton's candidacy — financing television ads, mailers and robo-calls on her behalf.

Today, Pearce's campaign started to fight back on the airwaves. According to records obtained from four Vermont television stations and confirmed by Pearce's staff, she has secured roughly $20,000 worth of ad time during the final week of the race.

Most of that money — $16,700 of it — will pay for 52 spots on WCAX-TV. Another $3200 will be split between WPTZ-TV, Fox44 and ABC22.

Peace's campaign manager, Ryan Emerson, says that while they have yet to be produced, they will be "positive ads about Beth's record."

Will a $20,000 ad buy do the trick?

Tough to say. As we reported last week, Wilton's campaign has booked $11,254 of airtime on WCAX during the final two weeks of the election. More significantly, Vermonters First has spent at least $200,000 on ads supporting Wilton and state auditor candidate Vince Illuzzi — as well as opposing the Democratic health care agenda.

Wilton campaign spokesman Bradford Boyles, meanwhile, says, "There will be further buys on Vermont television that we'll make an announcement about when we do it."

Seven Days file photo of Beth Pearce by Jeb Wallace-Brodeur.

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

One or more images has been removed from this article. For further information, contact web@sevendaysvt.com.

About The Author

Paul Heintz

Paul Heintz

Bio:
Paul Heintz is a staff writer for Seven Days. He previously served as political editor and wrote the "Fair Game" political column.

Comments

Showing 1-1 of 1

 

Comments are closed.

Since 2014, Seven Days has allowed readers to comment on all stories posted on our website. While we’ve appreciated the suggestions and insights, the time has come to shut them down — at least temporarily.

While we champion free speech, facts are a matter of life and death during the coronavirus pandemic, and right now Seven Days is prioritizing the production of responsible journalism over moderating online debates between readers.

To criticize, correct or praise our reporting, please send us a letter to the editor. Or send us a tip. We’ll check it out and report the results.

Online comments may return when we have better tech tools for managing them. Thanks for reading.

Keep up with us Seven Days a week!

Sign up for our fun and informative
newsletters:

All content © 2020 Da Capo Publishing, Inc. 255 So. Champlain St. Ste. 5, Burlington, VT 05401  |  Contact Us
Website powered by Foundation