Pearce to Fight Back on the Airwaves | Off Message
Pin It

Thursday, September 27, 2012

Pearce to Fight Back on the Airwaves

Posted By on Thu, Sep 27, 2012 at 6:21 PM

As we reported in this week's Fair Game, Vermont Democrats are worried that incumbent State Treasurer Beth Pearce is being vastly outspent by forces loyal to her Republican opponent, Rutland City Treasurer Wendy Wilton. Most troubling for the Dems: the conservative super PAC Vermonters First, which has fastened on to Wilton's candidacy — financing television ads, mailers and robo-calls on her behalf.

Today, Pearce's campaign started to fight back on the airwaves. According to records obtained from four Vermont television stations and confirmed by Pearce's staff, she has secured roughly $20,000 worth of ad time during the final week of the race.

Most of that money — $16,700 of it — will pay for 52 spots on WCAX-TV. Another $3200 will be split between WPTZ-TV, Fox44 and ABC22.

Peace's campaign manager, Ryan Emerson, says that while they have yet to be produced, they will be "positive ads about Beth's record."

Will a $20,000 ad buy do the trick?

Tough to say. As we reported last week, Wilton's campaign has booked $11,254 of airtime on WCAX during the final two weeks of the election. More significantly, Vermonters First has spent at least $200,000 on ads supporting Wilton and state auditor candidate Vince Illuzzi — as well as opposing the Democratic health care agenda.

Wilton campaign spokesman Bradford Boyles, meanwhile, says, "There will be further buys on Vermont television that we'll make an announcement about when we do it."

Seven Days file photo of Beth Pearce by Jeb Wallace-Brodeur.

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

Pin It

Did you appreciate this story?

Show us your ❤️ by becoming a Seven Days Super Reader.

About The Author

Paul Heintz

Paul Heintz

Paul Heintz is a staff writer and political editor for Seven Days. He wrote the "Fair Game" political column from May 2012 through December 2016.

More by Paul Heintz


Showing 1-1 of 1

Add a comment

Subscribe to this thread:
Showing 1-1 of 1

Add a comment

Keep commenting classy! Read our guidelines...

Note: Comments are limited to 300 words.

Keep up with us Seven Days a week!

Sign up for our fun and informative

All content © 2019 Da Capo Publishing, Inc. 255 So. Champlain St. Ste. 5, Burlington, VT 05401
Website powered by Foundation