Video: In Its First Ad, Liberal Super PAC to Push Pearce for Treasurer | Off Message

Please support our work!

Donate  Advertise

Wednesday, October 10, 2012

Video: In Its First Ad, Liberal Super PAC to Push Pearce for Treasurer

Posted By on Wed, Oct 10, 2012 at 4:44 PM

**Updated below**

The liberal super PAC Vermont Priorities will run its first ad starting Wednesday and, as expected, it will back Democratic State Treasurer Beth Pearce.

The 30-second ad will air during the morning and evening news on WCAX-TV Thursday and Friday and will also run for a week on cable television, according to Todd Bailey, the group's consultant. The buy cost the group $15,000.

"We're anticipating other contributions coming in and, as those come in, we'll buy accordingly for this particular ad," Bailey says.

Here's what the ad looks like:


Vermont Priorities has been struggling to raise enough money to match that of Vermonters First, a conservative super PAC that has been hammering the airwaves with ads backing Pearce's Republican opponent, Rutland State Treasurer Wendy Wilton. The conservative group has spent in excess of $200,000 over the course of a month on ads supporting Wilton and Republican state auditor candidate Vince Illuzzi — and opposing Democrats generally.

While the liberal group's ad buy is small, it sends a significant message: that Democrats are concerned the pro-Wilton ads may be providing the GOP candidate a crucial advantage. This is the first television ad run for any Democratic campaign this cycle, though most Republican statewide candidates have been on-air for weeks.

So far, Vermont Priorities has derived all its funding from Shelburne real estate developer Lisa Steele. She has given the group and its PAC a total of $35,000.


Bailey clarified later Wednesday that Vermont Priorities has received five additional donations totalling $5000. The donors are: Addison Consulting LLC (consultant and former Rutland Herald editor Steve Terry), $500; Burlington Boys and Girls Club executive director Mary Alice McKenzie, $500; state Sen. Bill Carris (D-Rutland) and Barbara Carris, $1000; departing state Sen. Hinda Miller (D-Chittenden), $1000; and Governor's Council of Economic Advisers member David Coats, $2000.

Comments (3)

Showing 1-3 of 3


Comments are closed.

Since 2014, Seven Days has allowed readers to comment on all stories posted on our website. While we’ve appreciated the suggestions and insights, the time has come to shut them down — at least temporarily.

While we champion free speech, facts are a matter of life and death during the coronavirus pandemic, and right now Seven Days is prioritizing the production of responsible journalism over moderating online debates between readers.

To criticize, correct or praise our reporting, please send us a letter to the editor. Or send us a tip. We’ll check it out and report the results.

Online comments may return when we have better tech tools for managing them. Thanks for reading.

About The Author

Paul Heintz

Paul Heintz

Paul Heintz was part of the Seven Days news team from 2012 to 2020. He served as political editor and wrote the "Fair Game" political column before becoming a staff writer.

Latest in Off Message

Keep up with us Seven Days a week!

Sign up for our fun and informative

All content © 2024 Da Capo Publishing, Inc. 255 So. Champlain St. Ste. 5, Burlington, VT 05401

Advertising Policy  |  Privacy Policy  |  Contact Us  |  About Us  |  Help
Website powered by Foundation