Morning Read: Sen. Bernie Sanders, King of Reddit | Off Message

Seven Days needs your financial support!

Thursday, May 30, 2013

Bernie Sanders
Morning Read: Sen. Bernie Sanders, King of Reddit

Sanders continues to be tech savvy, becoming the first effective Senate adopter of Reddit.

Posted By on Thu, May 30, 2013 at 12:23 PM

Reddit! It's not just for underage girl "creepshots" and failed amateur detective work anymore. Just kidding — the so-called "front page of the Internet" is one of the web's top aggregators of whatever's interesting. (It's also BuzzFeed's favorite place for, um, inspiration.)

Reddit's anything-goes attitude and meme-centric culture might not seem a natural fit for a 71-year-old politician. But Sen. Bernie Sanders, always internet-savvy, is making it work. Take it away, Business Insider:

Sanders has taken to the Vermont "subreddit" to invite constituents to a showing of Lincoln in St. Johnsbury and a hangout session afterward.

He has also asked young Redditors for stories of unemployment that he later incorporated into floor speeches and a running YouTube channel. 

Sanders' presence on Reddit signals a new social-media method for members of Congress to interact with their constituents, along with the more common Twitter and Facebook.

Sanders and his team are famous for effectively using social-media platforms — Vermont's junior senator is considered a top political Twitter user and has 207,000 Facebook fans — but Reddit might be a particularly natural fit, where top stories are determined by user "upvotes" instead of cryptic algorithms. And unlike Facebook and Twitter, which are overrun by self-promotional brand accounts at the expense of individual users, Reddit has been a tough nut to crack for marketers, who can find themselves shut out of the site entirely if they're deemed too spammy.

Plenty of politicians, artists and others looking for a dose of promotion have spent a few hours on Reddit's popular Ask Me Anything series, but it takes some real social savvy to blend PR work and outreach to fit into the Reddit community on a daily basis.

Click here to read Business Insider's full story, and check out Sanders's Reddit account over here.

Tags: , , , ,

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

One or more images has been removed from this article. For further information, contact

About The Author

Tyler Machado

Tyler Machado

Tyler Machado was the digital media manager at Seven Days. He mostly worked behind the scenes making sure the website, email newsletters and social media feeds stayed in tip-top shape.

More By This Author


Comments are closed.

Since 2014, Seven Days has allowed readers to comment on all stories posted on our website. While we’ve appreciated the suggestions and insights, the time has come to shut them down — at least temporarily.

While we champion free speech, facts are a matter of life and death during the coronavirus pandemic, and right now Seven Days is prioritizing the production of responsible journalism over moderating online debates between readers.

To criticize, correct or praise our reporting, please send us a letter to the editor. Or send us a tip. We’ll check it out and report the results.

Online comments may return when we have better tech tools for managing them. Thanks for reading.

Latest in Off Message

Keep up with us Seven Days a week!

Sign up for our fun and informative

All content © 2022 Da Capo Publishing, Inc. 255 So. Champlain St. Ste. 5, Burlington, VT 05401

Advertising Policy  |  Privacy Policy  |  Contact Us  |  About Us  |  Help
Website powered by Foundation