Morning Read: Sen. Bernie Sanders, King of Reddit | Off Message
Pin It
Favorite

Thursday, May 30, 2013

Morning Read: Sen. Bernie Sanders, King of Reddit

Sanders continues to be tech savvy, becoming the first effective Senate adopter of Reddit.

Posted By on Thu, May 30, 2013 at 12:23 PM

morningread.jpg
Reddit! It's not just for underage girl "creepshots" and failed amateur detective work anymore. Just kidding — the so-called "front page of the Internet" is one of the web's top aggregators of whatever's interesting. (It's also BuzzFeed's favorite place for, um, inspiration.)

Reddit's anything-goes attitude and meme-centric culture might not seem a natural fit for a 71-year-old politician. But Sen. Bernie Sanders, always internet-savvy, is making it work. Take it away, Business Insider:

Sanders has taken to the Vermont "subreddit" to invite constituents to a showing of Lincoln in St. Johnsbury and a hangout session afterward.

He has also asked young Redditors for stories of unemployment that he later incorporated into floor speeches and a running YouTube channel. 

Sanders' presence on Reddit signals a new social-media method for members of Congress to interact with their constituents, along with the more common Twitter and Facebook.

Sanders and his team are famous for effectively using social-media platforms — Vermont's junior senator is considered a top political Twitter user and has 207,000 Facebook fans — but Reddit might be a particularly natural fit, where top stories are determined by user "upvotes" instead of cryptic algorithms. And unlike Facebook and Twitter, which are overrun by self-promotional brand accounts at the expense of individual users, Reddit has been a tough nut to crack for marketers, who can find themselves shut out of the site entirely if they're deemed too spammy.

Plenty of politicians, artists and others looking for a dose of promotion have spent a few hours on Reddit's popular Ask Me Anything series, but it takes some real social savvy to blend PR work and outreach to fit into the Reddit community on a daily basis.

Click here to read Business Insider's full story, and check out Sanders's Reddit account over here.

Tags: , , , ,

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

Pin It
Favorite

Did you appreciate this story?

Show us your ❤️ by becoming a Seven Days Super Reader.

About The Author

Tyler Machado

Tyler Machado

Bio:
Tyler Machado was the digital media manager at Seven Days. He mostly worked behind the scenes making sure the website, email newsletters and social media feeds stayed in tip-top shape.

More by Tyler Machado

Comments

Subscribe to this thread:

Add a comment

Keep commenting classy! Read our guidelines...

Note: Comments are limited to 300 words.

More on Technology

Keep up with us Seven Days a week!

Sign up for our fun and informative
newsletters:

All content © 2018 Da Capo Publishing, Inc. 255 So. Champlain St. Ste. 5, Burlington, VT 05401
Website powered by Foundation