Signore e Signori … Maryse Smith! | Solid State

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Wednesday, March 2, 2011

Signore e Signori … Maryse Smith!

Posted By on Wed, Mar 2, 2011 at 5:10 PM

On the heels of last week's post suggesting song placement in TV commercials is supplanting radio play as the way new bands are broken to mass audiences, this spot featuring local songwriter Maryse Smith singing the Beatles' "Hello Goodbye" for a Telecom Italia commercial comes at a weirdly appropriate time. If my theory holds true, clearly Smith is about to be HUGE in Europe.

How'd it happen? Apparently, Guster's Ryan MIller, who does this sorta thing in his free time, called Higher Ground's Alex Crothers looking for suggestions when he discovered TI was searching for a female vocalist for the spot. Crothers mentioned Smith, who promptly recorded a version with Miller, and bada bing bada boom, Maryse Smith is an Italian superstar. She even beat out an actual Italian band for the honor. Neat. 

Here's the commercial. And complementi, Maryse!

 

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About The Author

Dan Bolles

Dan Bolles

Bio:
Dan Bolles is Seven Days' assistant arts editor and also edits What's Good, the annual city guide to Burlington. He has received numerous state, regional and national awards for his coverage of the arts, music, sports and culture. He loves dogs, dark beer and the Boston Red Sox... more

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