Reynolds is a very late player to enter the game. In fact, it isn't even in the market quite yet. The Reynolds VUSE e-cigarette is only being sold in two states as a test market experiment. Vermont isn't one of them.
But the fact of the matter is that as e-cigarette sales have doubled several times, smoking rates have gone down. There is currently zero evidence that e-cigarette use leads young people to smoking. The available evidence contradicts that idea. Smoking rates among youth fell dramatically, and the data from SAMHSA tells us that smoking initiation rates are also down.
I fail to understand how the World Health Organization and the Vermont Department of Health can possibly believe that if smokers cannot quit, it is safer and healthier for them to continue to inhale tar, carbon monoxide, solid particles, and thousands of chemicals of combustion along with their nicotine. What proof is there that continuing to smoke must be safer?
Most of us had already tried the products that Rhonda Williams prefers. Numerous times. And kept relapsing. Some of us had given up on giving up. So those "proven" methods had proven to be 100% ineffective for us. Switching to e-cigarettes works!
Finally, a word about flavors. Most new e-cigarette users try to find a flavor of liquid that matches their favorite brand of conventional cigarette. When that proves to be impossible, they move on to more pleasant flavors. The thing that science needs to take a hard look at is that many, if not most, who switch away from tobacco flavors find that our liking for the flavor of tobacco disappears---making it very unlikely we will ever relapse back to smoking those yukky-tasting cancer sticks.
Re: “Smokin' Mirrors: Shumlin's $116,000 E-Cigarette Lesson”
Members of Vermont's House of Representatives and all employees of the Division of Health Promotion and Disease Prevention who are interested in finding out the truth would do well to read this brochure, published by the UK's National Centre for Smoking Cessation and Training (NCSCT) produced in partnership with Public Health England. Authored by researcher Hayden McRobbie and peer reviewed by researchers Peter Hajek, Robert West, and Lynne Dawkins, The title of the 16 page brochure (4 pages of which are scientific references) is simply "Electronic Cigarettes."
http://www.ncsct.co.uk/usr/pub/e-cigarette_briefing.pdf
If nothing else, read the Executive Summary contained on page 2.