Winner:
Planet Fitness
Runner-Up:
Sports and Fitness Edge
PUMP IT UP
Planet Fitness came in runner-up last year, but the recent opening of its Essex Junction location spurred it on to Daysies victory. That, and its unofficial motto: No Lunkheads Allowed. PF prides itself on offering a “judgment-free” workout experience. The grunting, hissing and arrogant preening that can make the less-than-buff uncomfortable at other gyms is strictly prohibited. Try that at Planet Fitness and the staff will set off the “Lunk Alarm” — a siren and swirling blue light situated on the wall over the dumbbell rack. If they’re not too busy keeping the place spotless, that is. As assistant manager Anna Simmons put it, “We spend all day, every day, cleaning.”
-Brian Wallstin
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