Brandthropologist | Seven Days | Vermont's Independent Voice

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Re: “Can Vermont Life Magazine Dig Out From a Mountain of Debt?

I wish I could say I am surprised. How the state could have stewarded this title for the last two decades and not understood the need to transition to a digital revenue model is perplexing enough (note: VPR made the transition, SevenDays made the transition; it's not an impossible task). Instead of re-envisioning itself a 'content provider', it insisted in seeing itself as a 'magazine.'.

The trick of course, is to have content that a younger generation actually wants to consume, provided in a format in which they will consume it. And that's the ultimate failure here. I attribute it to the title being held within the organs of the State, which, in turn, is managed by an aging set of cultural stakeholders who continue to push a 'come recreate in my rural yesteryear' message, and that message is being revealed for what it is; applicable to a core set of dying baby boomers for whom escaping modernism & retreating from the world is still a relevant vein to mine. We need to evolve the message & media to be relevant to a new generation.

A 'new fusion' message awaits, and it starts with putting one foot in the pasture, and one foot in the future. Why not create a Vermont that calls out and asks all to come, be 'innovative by nature'? Time for intellectual climate change.

1 like, 0 dislikes
Posted by Brandthropologist on 05/10/2016 at 10:39 AM

Re: “Reports: Gun From Paris Attacks Linked to Dealer With Vermont Facility

Curious: were the semiconductor chips in each if their cell phones from the IBM/Global Foundries plant in Essex?

7 likes, 7 dislikes
Posted by Brandthropologist on 12/14/2015 at 2:05 PM

Re: “Sacred Cows: Does Vermont Cut Farmers Too Much Slack on Water-Quality Violations?

Thank-you for reporting on this. For years, I've read headlines such as this from VTDigger:

"Vermont's Largest Polluters". (See…)

In a classic example of how our institutions all-to-often continue to fight the last war, not the current one, the list methodically looks at smoke-stacks. Here's what it ignores: our streams, lakes & rivers. It puts the state's manufacturers as the top polluters in the headline, which isn't helpful, when the larger environmental framework is considered.

The sad fact is that the agricultural community is the long-reigning pollution King. The press, which has all-too-often taken a less-than-generous of big business broadly, and of large businesses specifically, hasn't provided equal scrutiny of ag. This hasn't been helpful, and our lake is the worse off for this malignant neglect.

Is it finally time for fair assessments? Is the third pail of Vermont politics, agriculture, finally no longer untouchable? Bravo, Seven Days for asking the right questions on a difficult topic for Vermont...

1 like, 2 dislikes
Posted by Brandthropologist on 04/02/2015 at 9:59 AM

Re: “Springer to Replace Miller as Shumlin Chief of Staff

"In February, Sen. Patrick Leahy (D-Vt.) recommended her husband, Eric Miller, to become Vermont's next U.S. attorney."

Did Patrick have a sex change operation and I missed it? Damn, this place IS progressive!

1 like, 1 dislike
Posted by Brandthropologist on 03/29/2015 at 9:07 PM

Re: “Jewelry and Pizza: the Headline Generator

Now, now. Let's not be snarky!

1 like, 0 dislikes
Posted by Brandthropologist on 05/20/2014 at 7:03 PM

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