Burton Critics to Rally at Company's Headquarters | Business | Seven Days | Vermont's Independent Voice

Seven Days needs your financial support!

Burton Critics to Rally at Company's Headquarters 

burton.jpg

After failing to get a response from Burton Snowboards, citizens and anti-violence groups intend to express their displeasure with two controversial product lines by taking their complaints to the company’s front door.

Critics of Burton’s “Love” and “Primo” boards have planned a protest rally for Thursday, October 23, at noon. Participants will meet at 11:30 a.m. at Red Rocks Park, on Central Avenue in South Burlington, before marching on Burton headquarters at 80 Industrial Parkway.

Earlier this month, several parents and two anti-violence organizations, the Vermont Network Against Domestic and Sexual Violence and the White Ribbon Campaign of Vermont, asked to meet with Burton representatives to urge the company to stop selling the boards, which were released earlier this year. The White Ribbon Campaign of Vermont is a group of men working to end violence against women.

The graphics on the “Love” line feature partially nude Playboy models. Critics say the boards are misogynist, and they’ve taken offense at Burton’s description of the line, which begins, “Hi. My name is Love and I’m on the market for someone who’s looking to score serious action, no matter where they like to stick it.”

The “Primo” line is illustrated with cartoon-like graphics of hands being mutilated by scissors, a box cutter, a staple gun and a vicious dog. Among the organizations that have criticized the line is S.A.F.E. Alternatives, a national group that offers counseling and treatment advice to people who self-injure.

One of the organizers of Thursday’s rally, Lezlee Sprenger, of Essex Junction, said Burton has ignored the community’s growing anger over the boards.

“No one to date, and I mean no one, has received any response from Burton, other than the initial response emailed out almost a month ago,” Sprenger said.

Sprenger and her husband Jeff initiated an email and phone campaign to register consumer disgust with the boards on September 22. But Burton’s only response has been a short email statement that said the “Love” boards were created at the request of two professional snowboarders.

“Both Burton and Playboy were founded on principles of individual freedom,” the statement said, “and the collaboration has resulted in boards that reflect this attitude.”

Nearly a dozen organizations have agreed to participate in Thursday’s march, including the Vermont Network, the White Ribbon Campaign, the Center for Media and Democracy, the Feminist Peace Network and the Vermont Federation of Business and Professional Women.

A website set up to promote the rally, www.neurell.com/protest.html, had received more than 700 hits as of Tuesday morning, Sprenger said.

“That does not mean that all these people are coming,” she said, “but there is obviously huge interest and we are expecting a large turnout from students, local clergy and many local organizations and individuals.”

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

More By This Author

About The Author

Brian Wallstin

Comments


Comments are closed.

Since 2014, Seven Days has allowed readers to comment on all stories posted on our website. While we’ve appreciated the suggestions and insights, the time has come to shut them down — at least temporarily.

While we champion free speech, facts are a matter of life and death during the coronavirus pandemic, and right now Seven Days is prioritizing the production of responsible journalism over moderating online debates between readers.

To criticize, correct or praise our reporting, please send us a letter to the editor. Or send us a tip. We’ll check it out and report the results.

Online comments may return when we have better tech tools for managing them. Thanks for reading.

Latest in Business

  • Mascoma Bank Is Helping Hula Transform Into a Lakeside Tech Hub
  • Mascoma Bank Is Helping Hula Transform Into a Lakeside Tech Hub

    The 15 acres of Burlington beachfront property once owned by Blodgett Oven is a “Qualified Opportunity Zone.” To redevelop it, “we were going to need some advice,” said owner Russ Scully, “somebody who would help us with the ins and outs of all the financing involved.” Enter Mascoma Bank, which has been there for Hula from day one. (Paid Post)
    • Oct 23, 2020
  • When August First Needed a PPP Loan, Mascoma Bank Made It Easy
  • When August First Needed a PPP Loan, Mascoma Bank Made It Easy

    When the pandemic closed August First, co-owner Phil Merrick hoped a federal loan could float the Burlington bakery-café. At the time only Mascoma Bank made the Paycheck Protection Program info easy to find. “They actually knew what was going on,” said Merrick. He moved the restaurant’s accounts to Mascoma, and secured the loan August First needed to survive (Paid Post).
    • Oct 16, 2020
  • Mascoma’s Innovative Loans Brought a Grocery Store — and Banking — to Burlington’s Old North End
  • Mascoma’s Innovative Loans Brought a Grocery Store — and Banking — to Burlington’s Old North End

    Redstone managing partner Erik Hoekstra, who lived in Burlington’s Old North End for 17 years, knew firsthand just how badly the neighborhood was in need of both a grocery store and a place to bank. To solve both problems, he turned to Mascoma, where an innovative loan product helped bring Jake’s ONE Market — and a new bank branch — to life. (Paid Post)
    • Oct 9, 2020
  • More »

Keep up with us Seven Days a week!

Sign up for our fun and informative
newsletters:

All content © 2020 Da Capo Publishing, Inc. 255 So. Champlain St. Ste. 5, Burlington, VT 05401  |  Contact Us
Website powered by Foundation