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Early Adopters 

Seven Days' first advertisers

Published September 8, 2010 at 9:38 a.m.

The first issue of Seven Days
  • The first issue of Seven Days

When we launched Seven Days on September 6, 1995, we persuaded the following businesses and individuals to advertise in a paper they’d never laid eyes on. They took a leap of faith for which we are eternally grateful.

We enticed these advertisers with a three-for-two deal, which guaranteed we’d be able to put out at least three substantial issues. When deadlines for the fourth issue rolled around, we realized with horror that we were going to have to do this every week.

And so we have, 762 times. Today’s paper is the 763rd!

Not all of our inaugural advertisers are still around. But many have endured the test of time, taste and economic vicissitudes. Congratulations to them, with a special shout-out to others who launched in 1995. Huge thanks to you and the hundreds of others who have chosen to market your wares, events, services and classes in Seven Days.

Here’s to another 15!

  • 135 Pearl
  • About Thyme Café
  • A Freedom Production: Tongues & Answers
  • Advance Music Centre
  • Amalgamated Culture Works
  • Animal Crackers
  • Battery Street Jeans
  • Bear Pond Books
  • Ben & Jerry’s
  • Body Garage
  • Buch Spieler
  • Burlington College
  • Burlington Futon Company
  • Café Espresso
  • Capital Chrysler
  • Catamount Arts
  • Celtic Cottage
  • Chai Gang
  • Channel Opening
  • City Lights Lighting Company
  • Club Metronome
  • Club Toast
  • Common Threads
  • Community College of Vermont
  • Compatibles
  • Ecco Clothes for Women
  • Evergreen Educational Programs
  • Flynn Theatre
  • Frederick Johnson Pianos Inc.
  • Frog Hollow Vermont State Craft Center
  • Furchgott Sourdiffe Gallery
  • Good Citizen
  • Heritage Copy Centers
  • Hopkins Center for the Arts
  • Janice Perry
  • Jan Passion
  • Jazza Tings
  • Julio’s Bar & Restaurant
  • Lake Champlain Center for Holistic Medicine
  • Lake Champlain Transportation
  • Leonardo’s Pizza
  • Linda Scott
  • Little Shop of Recovery & Discovery
  • Manhattan Pizza & Pub
  • Martin’s Coins & Jewelry
  • Mary’s at Baldwin Creek
  • Middlebury College Center for the Arts
  • Mirabelles
  • mise en place
  • Molly Fleming
  • Nectar’s
  • North Country Books
  • Onion River Arts Council and Barre Opera House
  • Osaanyin Herb Apothecary
  • Peace & Justice Store
  • PhotoGarden
  • Purple Shutter Herbs
  • Romancing the Vine
  • Samsara Café/Bistro
  • South Burlington Eyecare Center
  • South End Art Hop (Pine Street Arts & Business Association)
  • Spirit Dancer
  • Taz
  • The Acupuncture Clinic
  • The Burlington Yoga Studio
  • The Chicago Bicycle Company
  • The Feldenkreis Method
  • The Miller Group
  • The Optical Center
  • The Organic Cow of Vermont
  • The Savoy Theater
  • The Shoe Horn
  • The Studio Store
  • The Windjammer
  • Theresa Bacon
  • Toms’ Riverside Grill
  • UVM Evening University
  • UVM Lane Series
  • UVM Theatre
  • Vermont Housing Finance Agency
  • Vermont Stage Company
  • Vermont Symphony Orchestra
  • Walter Zeichner
  • Way Out Wax
  • WIZN
  • WNCS
  • Women’s Ongoing Psychotherapy Group
  • Woodbury College
  • YMCA

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

About The Author

Pamela Polston

Pamela Polston

Pamela Polston is a cofounder and the Art Editor of Seven Days. In 2015, she was inducted into the New England Newspaper Hall of Fame.

Speaking of Anniversary Issue


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