Is Burlington Business Ready for Web 2.0? | News | Seven Days | Vermont's Independent Voice

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Is Burlington Business Ready for Web 2.0? 

Of course Burlington is ready for Web 2.0. And to help us along the way, we have some great local resources, including Prof. Elaine Young from Champlain College.

I like to sleep as long as I can, but I got myself up and out early yesterday morning to catch Elaine's presentation on Web 2.0 for the Burlington Business Association. For my effort I was rewarded with a decent breakfast at Champlain College's Hauke Center.

The premise of the presentation was that the model of a single web site for each business is no longer sufficient. Instead we need to branch out to social networking sites like MySpace and Facebook and create a presence wherever the people we want to reach are located. In other words you can't build a big site and wait for people to come to you — you need to go to where the people are.

It was a great presentation with lots of good information and if you're interested you can check it out here.

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Bob Kilpatrick


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