King Arthur Rising | Food News | Seven Days | Vermont's Independent Voice

Seven Days needs your financial support!

King Arthur Rising 

Side Dishes: Baking giant plans an $8 million expansion

Pastries at King Arthur Flour bakery
  • Pastries at King Arthur Flour bakery

Fifteen years ago, Norwich’s King Arthur Flour had just five employees. Now, a staff of 250 tends to a robust mail-order business, education center and perpetually bustling crowds in the company’s retail store. During foliage season, the crowds can get so thick that you bump elbows as you reach for samples.

Those 250,000 annual visitors — many of them from other states or countries — are becoming such a load that, on June 15, KAF will break ground on an expansion to give more breathing room to instructors, bakers and tourists alike.

“We’ve been working on [the plans] for a year and a half,” says Carey Clifford, assistant to KAF’s president. “It’s been on everyone’s minds for longer than that. After the last holiday season, we knew we had to get a move on.”

The expansion will add one classroom to KAF’s baking-education center; open a view to the bakery, so visitors can peer in on the process; expand retail space; make possible a second baking shift (so fresh breads appear twice a day); and enlarge the café to 75 seats and a seasonal outdoor deck. There, diners can nosh on the sandwiches, soups, pizzas and pastries that now often sell out during the day. The entire project is expected to cost between $8 and $10 million and reach completion by next July.

A less showy but key part of the project, says Clifford, is signage that will outline the company’s history, its products and how they’re made. “People come here from all over. It’s really a mecca for baking, and they want to soak it all in,” she says.

Got something to say? Send a letter to the editor and we'll publish your feedback in print!

More By This Author

About The Author

Corin Hirsch

Corin Hirsch

Bio:
Corin Hirsch was a Seven Days food writer from 2011 through 2016. She is the author of Forgotten Drinks of Colonial New England, published by History Press in 2014.

Comments


Comments are closed.

Since 2014, Seven Days has allowed readers to comment on all stories posted on our website. While we’ve appreciated the suggestions and insights, the time has come to shut them down — at least temporarily.

While we champion free speech, facts are a matter of life and death during the coronavirus pandemic, and right now Seven Days is prioritizing the production of responsible journalism over moderating online debates between readers.

To criticize, correct or praise our reporting, please send us a letter to the editor. Or send us a tip. We’ll check it out and report the results.

Online comments may return when we have better tech tools for managing them. Thanks for reading.

Keep up with us Seven Days a week!

Sign up for our fun and informative
newsletters:

All content © 2020 Da Capo Publishing, Inc. 255 So. Champlain St. Ste. 5, Burlington, VT 05401  |  Contact Us
Website powered by Foundation