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Leading the 'Charge' 

Midd kids introduce a carbon credit card

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MIDDLEBURY — We all want to reduce our carbon footprint. In today’s fast-paced world, it’s as easy as swiping your credit card.

Two Middlebury College graduates have teamed up with a former professor to launch Brighter Planet, a company dedicated to providing consumers with a way to fight global warming. Starting November 29, the company will offer a Visa card that purchases carbon credits with every purchase. For instance, $400 worth of charges offsets about a half-ton of carbon dioxide.

“Even if you reduce, reuse and recycle, you still can’t avoid carbon emissions,” says company cofounder and Middlebury professor Jon Isham. “By producing offsets, you’re taking care of your own footprint.”

Founded by Isham and Midd kids Jake Whitcomb and Andy Rossmeissl, the company will be buying carbon credits from wind farms and methane collectors in Minnesota, North Dakota and Pennsylvania. They hope to begin buying credits from Vermont farmers soon. For more information, check out www.brighterplanet.com.

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Patrick Ripley

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