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Vermont's Independent Voice

June 10, 2015 News + Opinion » Business

Map: Vermont's Best-Selling Liquor, Store by Store

By Andrea Suozzo @asuozzo and Hilary Niles

When you buy your Jack Daniels, WhistlePig or Kahlua in Vermont, you’re actually buying it from the state’s Department of Liquor Control. The department licenses 80 agents across the state to sell its liquor, in exchange for a commission on each sale.

Ken Picard’s story dives into the byzantine business of liquor control and explores whether it makes sense for the state to be involved in hard alcohol sales; wine and beer aren’t so tightly regulated. As part of that investigation, Seven Days decided to find out which types of alcohol the liquor outlets were actually selling, and how much cash they raked in each year.

It wasn’t too surprising that Winooski’s Beverage Warehouse turned out to be the top liquor seller in the state last year, with nearly $4 million in sales. Pearl Street Beverage in Burlington came up second, and Beverage Baron in Barre ranked third. More fascinating, though, was each store’s breakdown of best-selling booze. Who knew Dr. McGillicuddy's Fireball was such a hot item? Or that so many people bought those small, 0.05-liter bottles called “nips?”

No doubt you’ll notice interesting things, too, so go ahead and explore this map, which shows sales and most popular bottles at each of Vermont’s liquor outlets.

View the data here.

        
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Tags: Business, alcohol, privatization, interactive, map

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About The Authors

Hilary Niles

h@nilesmedia.com

nilesmedia.com

Bio:
Hilary Niles is an independent data journalist based in Vermont.

Andrea Suozzo

andrea@sevendaysvt.com

@asuozzo

andreasuozzo.com

Bio:
Andrea is the digital editor at Seven Days. She spends most of her time behind the scenes keeping the website in order, overseeing social media and playing with data and code.