Four. Thirty. Five.
That's the price per gallon of gas in Saranac Lake, N.Y., and the motivation behind a marketing ploy at Pendragon Theatre.
To encourage carpooling and relieve a parking crunch, the Pendragon is giving drivers of high-occupancy vehicles $5 off admission to summer series shows. Drive in with three people or more, and you can buy a gallon of gas, a couple of cookies at intermission, whatever.
Generally the Pendragon stages four plays throughout the summer approximately 60 shows total and the price of an adult ticket is $20. "It's a bit of a gesture," Managing Director Bob Pettee said of the promotion. "Symbolic, perhaps, but it's a way to save on gas."
Now if only that idea would drift to this side of the lake . . .
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