A week before Republican voters go to the polls, Pomfret businessman Scott Milne became the first candidate in the 2014 gubernatorial race to air television advertising Tuesday morning.
Milne bought $18,731 in airtime from four local television networks, according to a report filed with the secretary of state's office, and said he would buy more before next Tuesday's primary.
"It's pretty much what we planned on doing as we got to the end of June and figured out what our strategy would be," Milne said.
The 30-second advertisement, narrated in part by former governor Jim Douglas, features footage of the former gov and the would-be gov at Milne's campaign announcement last month at Barre's Aldrich Public Library.
Here's what it looks like:
Milne is facing off next week against Steve Berry and Emily Peyton in what is widely expected to be a low-turnout primary. He's also facing a write-in bid by Libertarian candidate Dan Feliciano, who hopes win the nomination of both parties.
Feliciano has been spending on radio advertising, but no candidates — including Democratic Gov. Peter Shumlin — had yet hit the small screen.
Asked if his TV buy came in response to Feliciano's challenge, Milne said, "Not at all. Anybody can win an election, but I think we're feeling very good about the primary."
Milne doesn't plan to stay on-air for long. Having raised just $42,790 since he entered the race in June, the gubernatorial hopeful said he'd probably save his money until October rolls around.
"We don't have the money to get into a TV-buying race with Shumlin," he said.