Seeking to put behind him allegations that his campaign engaged in push polling, Chittenden County State’s Attorney T.J. Donovan on Friday provided reporters with a fleeting glimpse of the poll in question.
Donovan’s campaign set restrictions on how the press could report on the poll. Reporters were allowed to view the poll’s questions during a half hour period Friday afternoon, but they were barred from reporting on the wording of all but a couple questions. (Pictured at right is campaign manager Ryan Emerson displaying the thing.)
The unusual move comes after two recipients of the poll who support Donovan’s rival in the Democratic primary for attorney general — incumbent Bill Sorrell — told Seven Days they believed the poll intended to dissuade voters from voting for Sorrell, not gauge public opinion. Unlike a conventional public opinion survey used to hone a candidate’s message and determine how a candidate is doing, push polls are generally deployed in the late stages of a campaign to spread negative — and sometimes false — information about a rival to a large number of voters.
Seven Days asked the Donovan campaign to provide copies of the poll early this week before the story went to press, but the Donovan campaign declined the request. After the Sorrell campaign pressed Donovan on the point Thursday in a letter from one campaign to the other, the challenger decided to allow limited access.
So, was Donovan’s poll a push poll? We’d tell you, but we’re not allowed to.
Just kidding!
After a rigorous analysis (involving a Seven Days reporter flipping through the questions at a picnic table outside the Donovan campaign’s Battery Street headquarters), we’ve come to the conclusion that the poll is, well, pretty darn generic. The 59-question survey, which came at a cost of $10,000 and was administered to 400 people, asks just the sort of questions campaigns typically ask as they close in on election day:
- Inclination to vote for, and favorability of, the candidates
- Support for various political issues
- Response to various campaign messages
- Response to potential characterizations of unnamed candidates in the race
Unlike a push poll, which would likely front-load negative and damaging questions about a particular named candidate, Donovan’s poll meanders through a standard set of polling questions designed to inform how he messages his candidacy to voters in the final month of the race.
As we previously reported, one of the only questions explicitly naming Donovan’s opponent asks voters who they “blame for Vermont losing the lawsuit stopping the renewal of Vermont Yankee’s license.” It then lists as options Gov. Peter Shumlin, Sorrell and the Vermont legislature. The majority of the questions simply ask how a voter would react to a particular message, critique or issue — without naming names.
One question Donovan’s campaign did allow reporters to specifically mention asked whether voters would be more or less inclined to support “a candidate who was involved in a drunken brawl.” That question evidently refers to Donovan’s arrest for engaging in a violent confrontation on Church Street when he was 18 years old.
As Donovan campaign manager Ryan Emerson quipped, “T.J. wouldn’t spend $10,000 to spread rumors about himself.”
Photo credit: Paul Heintz
This article appears in Aug 1-7, 2012.
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it may not have been a “push poll” in the most egregious sense, but it was hardly an unbiased, neutral, or scientific poll. The type of questions as reported in the BFP were seriously leading.
it may not have been a “push poll” in the most egregious sense, but it was hardly an unbiased, neutral, or scientific poll. The type of questions as reported in the BFP were seriously leading.
First of all, disclaimer: I am a TJ Donovan supporter.
Second, i received this poll and I knew right away that it was meant to test messaging. These same kind of questions were asked for candidates running for Governor in 2010 including Governor Shumlin and Deb Markowitz. The Shumlin poll, I know for a fact, was not a push poll but a messaging poll.
I would also like to point out that the gentleman who was interviewed in the Free Press and 7Days over this issue is a Sorrell supporter and his son works in the Attorney General’s office. That is a clear conflict of interest…and if he thinks he’s doing it out of his own concern for the political process and annoyance…no…this simply is not true.
I’ve been involved in politics for years: Governor Shumlin, Jan Backus, Senate and House candidates. This poll was a poll about messaging and testing the message. We conducted polls in the campaign to test messaging.
Scudder Parker also conducted a poll similar to this type of polling. Peter Clavelle conducted polls similar to this.
If you cannot stand the heat then get out of the kitchen. This is not negative campaigning but part of the political process. It’s message testing. A push poll would go something like this:
“Would you vote for John McCain knowing that he fathered a child out of wedlock?”
A message test in a poll would go something like this:
“Do you believe that we can do more for Vermont in the Attorney General’s Office?”
Governor Shumlin asked questions like:
“Do you want a Governor who can get tough things done…”
Also, I got nothing negative about Sorrell. The gentleman who is complaining about this whose son works in the AGs office for Bill Sorrell is just blowing smoke. It smacks of a campaign that is disengaged and trying to recover from the loss of the Democratic Party endorsement.
Sorry guys.
Easy way to avoid poll controversy. Hang up. Easy way to get the facts from the candidates in any election. Do not be afraid to ask them the real questions, and then if they avoid the question pursue further, and drill and drill and drill. Do not be intimidated by pollsters asking you questions use your power as a voter to intimidate the candidates by asking them the questions and demand answers. With that said please join me in asking Bob Kiss in his Independent bid for state senate how he can be deserving of such seat after screwing Burlington out of 17 million. Bob I will continue to dawg your arse until election day.