**Updated below**

The liberal super PAC Vermont Priorities will run its first ad starting Wednesday and, as expected, it will back Democratic State Treasurer Beth Pearce.

The 30-second ad will air during the morning and evening news on WCAX-TV Thursday and Friday and will also run for a week on cable television, according to Todd Bailey, the group’s consultant. The buy cost the group $15,000.

“We’re anticipating other contributions coming in and, as those come in, we’ll buy accordingly for this particular ad,” Bailey says.

Here’s what the ad looks like:

 

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Paul Heintz was part of the Seven Days news team from 2012 to 2020. He served as political editor and wrote the "Fair Game" political column before becoming a staff writer.

3 replies on “Video: In Its First Ad, Liberal Super PAC to Push Pearce for Treasurer”

  1. Geez, I just don’t see how this ad is going to be effective. I mean, there’s a picture of Shumlin on one side and a picture of Spaulding on the other. And in the middle is this person with an arrow covering her entire face. You can’t even tell who it is. Who is she and why should we vote for her? I mean, who comes up with these ads? Good grief.

  2. I think you’re supposed to click on the arrow to watch the video. That’s usually how it works.

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