In collaboration with the Vermont Arts Council and the Vermont Historical Society, the Office of the State Curator has announced its designation of the “Capitol District,” meant to highlight the cultural attractions immediately surrounding the Statehouse.
The newly named arts district encompasses five Montpelier venues: the gallery at the Vermont Statehouse cafeteria, the Governor’s Office Gallery and the Vermont Supreme Court Gallery. All of these are under the purview of the state curator, as well as the arts council and Vermont History Museum.
“We’ve been looking for quite a while at trying to figure out how to better highlight some of the great opportunities for art, history and culture that folks may not be aware of here,” commented assistant state curator Jack Zeilenga over the telephone.
Led by Mary Admasian of Lights On Marketing & Communication Design, who was contracted last May, the collaborative effort includes communications consulting by Michael Levine and the introduction of new logos for each of the galleries managed by the curator’s office. Highlighting various capital city architectural properties, the logos were illustrated by Vermont artist Carrie Cook and designed by Brian Prendergast.
“One of the reasons we decided to do this is so many people just get out of the car and take a photograph of the Statehouse, then they get back in the car or the bus and they leave,” Admasian told Seven Days by phone. “Our goal is to really create a visitor experience, whether or not you live in Vermont.”
According to Admasian and Zielenga, plans are afoot to develop signage and maps, as well as an amplified web presence.
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