When Mark Brooks set out to create a power bar thatoutdoorsy dog owners could share with their active pooches, he made aninteresting observation about interspecies cuisine. His first instinct was tobake a dog biscuit that people could eat. But that concept proved too hard toswallow, as he discovered the day he asked his teenage daughter to try one.
“She said to me, ‘Dad, I am not eating dogtreats!’” recalls Brooks. “My first reaction was to get into an argument withher. But when I thought about it, I realized, my God, she’s right!”
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