Wilder Vermont Is New Juice Biz From Tomgirl Founder

Gabrielle Kammerer, founder of Tomgirl Juice, has launched a delivery business, Wilder Vermont, that sells the colorful, fresh-pressed juices and smoothies for which her shuttered Burlington juice bar was known.

Kammerer, 43, started Tomgirl in 2012, delivering juice around Burlington by bicycle. Two years later, she opened a storefront on St. Paul Street. In 2018, Kammerer moved into the Soda Plant on Pine Street and expanded her menu of plant-based food and drink with Tomgirl Kitchen. As previously reported by Seven Days, that location closed in February 2024, ostensibly temporarily, while Kammerer and her investors tried to align their visions for the brand. The Soda Plant café space became Haymaker Bun in July.

Reflecting on the decision to start a new brand, Kammerer said, “It was just truly time to part ways.”

Wilder Vermont shares Tomgirl’s original vision, she said: to show that “food can be colorful, delicious, spiritual and embody energy.” Kammerer said her goal has always been to “create things that are abundant in flavor and feel like a gift.”

Customers can place online orders for juices such as Wilder Greens, made with local apples, organic kale, spinach, parsley, celery and ginger; and Rose Glow Almond Milk, pressed from organic almonds, dates, beets and rose petals. Delivery is free in most of Chittenden County and the Stowe, Waitsfield and Middlebury areas, and Burlington pickup can be arranged. The menu also includes veggie spring rolls and layered salads.

Juices and smoothies come in glass jars with paper labels secured with a rubber band, just as they did back in 2012. The labels bear fortunes penned by Kammerer, such as “Audacity x authenticity = icon.”

One change from the original Tomgirl model: Wilder Vermont ferries its wares by electric van.

The original print version of this article was headlined “Tomgirl Founder Juices Again With Delivery-Only Wilder Vermont”