Sanders Sells: Nobody Moves T-shirts Like the Socialist Senator | Culture | Seven Days | Vermont's Independent Voice

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Sanders Sells: Nobody Moves T-shirts Like the Socialist Senator 

Bernie Sanders

Page 3 of 8

"Eat More Kale" Bernie T-shirt

$25 (10 percent of profits to the campaign) eatmorekale.com
click to enlarge Model: Frankie Holiday - MATTHEW THORSEN
  • Matthew Thorsen
  • Model: Frankie Holiday

This design was intended to capture Sanders in his sternest glory. "He's not smiling. His eyes are squinted. He's in that serious pose that he takes," said Bo Muller-Moore, who is shipping "hundreds" of the shirts every week. "You can almost see the spittle flying out of his mouth," he added.

Lil' Bernie Doll

$80 ($25 goes to the campaign), lilbernie.com

Professional tailor Emily Engel makes dolls that resemble friends — for the fun of it. But her dad, a hardcore Sanderista, was dead serious when he recommended she make a Bernie doll in her shop in Ludlow, Mass. On September 16, she posted a design of Lil' Bernie on Facebook, thinking a friend or two might buy one. One week later, she had shipped the dolls to customers in 20 states and Australia.

Bernie Sanders Coffee Mug

$28, Burlington City Arts Artist Market or christhrowspots.com
click to enlarge Model: Katharine Montstream - MATTHEW THORSEN
  • Matthew Thorsen
  • Model: Katharine Montstream

Wake up and smell the inequity. Essex potter and teacher Christopher Vaughn said that as a small business owner, he appreciates how Sanders hammers the "1-percenters."

Bernie 2016 T-shirt

$25 (10 percent of the profits to the campaign), thebernieshirt.com

Dave Barron's T-shirt is arguably the most iconic image thus far of the Sanders campaign. "The simpler you can get your point across as a designer, the stronger it is," Barron said. From 20, 30 feet away, people can "see what it's all about," he noted.

The original print version of this article was headlined "Sanders Sells"

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About The Author

Mark Davis

Mark Davis

Bio:
Mark Davis was a Seven Days staff writer 2013-2018.

About the Artist

Matthew Thorsen

Matthew Thorsen

Bio:
Matthew Thorsen was a photographer for Seven Days 1995-2018. Read all about his life and work here.

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