Dear Reverend,
I’m not a football fan, but I usually watch the Super Bowl halftime show. I had heard of Bad Bunny but never listened to his music, so I didn’t know what to expect this year. After seeing his performance, I have become absolutely obsessed, and I keep watching it over and over, with no end in sight. How do I stop?
Mauvais Lapin (nonbinary, 56)
Dear Mauvais Lapin,
Bad Bunny’s halftime show was one of the most watched in history: More than 135 million people tuned in live. According to NBC, the performance generated 4 billion views on social media within 24 hours, and the numbers have since continued to climb. So it’s safe to say you’re not alone.
The show has had such a vast appeal because it’s a bright light in a very dark time of doomscrolling and despair. It starts off with a guy telling you to believe in yourself and ends with the message “The only thing more powerful than hate is love.” In between is an intoxicating explosion of joy — with a real wedding — all wrapped up in music that you can’t help but shake your booty to. It’s no wonder so many people are obsessed.
I’m one of those people. Instead of forcing myself to listen to something else, I decided to embrace a new favorite, and I invite you to do the same.
I put a pause on the halftime show and started watching Bad Bunny’s other videos and interviews online. He’s adorable, and his happiness is infectious. I downloaded his music and listen to it in my car. I even think my 813-day streak of learning Spanish on Duolingo is starting to kick in. ¡Es fantástico!
If you’re going to go down a rabbit hole, Bad Bunny’s is a delightful one to dive into.
Good luck and God bless,
The Reverend
This article appears in February 18 • 2026.