Just received a promo of a band called Zox. Yeah, you’ve probably heard of ’em — they’re up here a lot.

The sticker on the shrinkwrap says:

For fans of Sublime, Jack Johnson, Guster, Pixies, and the Cure.

WTF? That’s no way to market a record!

Might as well be:

For fans of Coldplay, Anal Cunt, Clay Aiken, Merzbow, and Raffi.

Casey Rea was the Seven Days music editor from 2004 until 2007. He won the 2005 John D. Donoghue award for arts criticism from the Vermont Press Association.

17 replies on “Ridiculous.”

  2. Sure Tanner, I’ll pile on: fuck ’em!! woo hoo!!Wait… who are they?Oh well, I’m always up for a round of good ol’ Unknown Band Name Mockery: for fans of Schadenfraude, Biting Sarcasm, Supercillious Disillusionment With Music Industry Due to Over-Exposure, Ex-Band Members, People in Their 30s.

  7. Brooke! Earn your online degree in Didactic PR Translation or Better Branding Techniques for Jam-Rockers in as little as two weeks. Credits may not be transferrable in the Continental US or Asia. Checks welcome.

  8. Here’s how I translate that: hippish environmental studies majors who wear natural fibers with a bass turned way up and a keyboardist. And maybe their lead singer is Very Sad.

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