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Just received a promo of a band called Zox. Yeah, you’ve probably heard of ’em — they’re up here a lot.
The sticker on the shrinkwrap says:
For fans of Sublime, Jack Johnson, Guster, Pixies, and the Cure.
WTF? That’s no way to market a record!
Might as well be:
For fans of Coldplay, Anal Cunt, Clay Aiken, Merzbow, and Raffi.
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Casey Rea was the Seven Days music editor from 2004 until 2007. He won the 2005 John D. Donoghue award for arts criticism from the Vermont Press Association. More by Casey Rea
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Hey! I like the Pixies! I need to get that album!
Yeah, if only they’d slapped Katrina & the Waves on there. Then I’d be sold!
Here’s how I translate that: hippish environmental studies majors who wear natural fibers with a bass turned way up and a keyboardist. And maybe their lead singer is Very Sad.
Brooke! Earn your online degree in Didactic PR Translation or Better Branding Techniques for Jam-Rockers in as little as two weeks. Credits may not be transferrable in the Continental US or Asia. Checks welcome.
“For fans of Jandek, Hanson, Elephant’s Memory and Cambell’s Black Bean soup”
Jay frickin’ wins this round.
**self-congratulatory pat on back**
zox hu? more like… zux… right? who’s with me?
Sure Tanner, I’ll pile on: fuck ’em!! woo hoo!!Wait… who are they?Oh well, I’m always up for a round of good ol’ Unknown Band Name Mockery: for fans of Schadenfraude, Biting Sarcasm, Supercillious Disillusionment With Music Industry Due to Over-Exposure, Ex-Band Members, People in Their 30s.
Where the hell is that next podcast?
Friday, sir. It’s been recorded.
Cool. It’ll make for good listening during my flight to West Virginia on Monday.
How about…for fans of Tom Petty, Cursive, Everclear, Grand Funk Railroad, and Gorilla Biscuits.
I’m down. Damn, we could do this forever!
given that i know the band i’ll grant them similarities to Sublime, Jack Johnson, and Guster, but in no way are they anything like the Pixies or the Cure. Well, they have guitars and drums and singing, i guess that’s a similarity.
Marketing often has nothing to do with the band, as the sticker in question illustrates. But it’s hardly an isolated incident. Maybe I should keep a log.
I’ve learned something here. If I had a band, I would market it toward “anyone who doesn’t hate puppies. All that much.”