Looking to impress the girl of your dreams? According to this blog post sponsored by Levi’s, the secret to seduction is a box of Vermont-made doughnuts. 

Specifically, pumpkin ones from Burlington’s own Koffee Kup Bakery.

Brian Carpentier, Koffee Kup’s executive vice president of sales and marketing, was pleasantly surprised to hear about the ad, saying he was especially taken off guard to learn that the pumpkin flavor was featured, as it debuted only a few days ago.

But he’s not surprised to see that others have discovered his product’s romantic potential. “I guess we have a new dating thing going on, but I think doughnuts are good for everything,” Carpentier says. “Anniversaries, birthdays, everything.”

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AAN award-winning food writer Alice Levitt is a fan of the exotic, the excellent and automats. She wrote for Seven Days 2007-2015.

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