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Jonathan Goldsmith with Wish Kid Jamie Heath

Make-A-Wish Vermont wants to make their mission clear, and they’ve enlisted the “Most Interesting Man in the World” to help. Manchester resident Jonathan Goldsmith — best known as the debonair, silver-haired gentleman of Dos Equis beer commercials and internet meme fame — costars with Make-a-Wish teen Jamie Heath in a PSA that began airing last month. It’s part of what Make-A-Wish Vermont president and CEO James Hathaway calls the What You May Not Know campaign, highlighting that the organization serves kids with a wide range of life-threatening illnesses, not just those with terminal conditions. Dummerston’s Tom Bodett of “Wait, Wait, Don’t Tell Me!” lends his familiar voice to a campaign radio spot, as well. Make-a-Wish trips such as Disney adventures and White House tête-à-têtes with President Obama create experiences that “help in the healing process,” Hathaway says, and give sick kids “something to look forward to.”

Know a kid who might be eligible for a make-a-wish vermont request? Refer them at vermont.wish.org/refer-a-child.

This article was originally published in Seven Days’ monthly parenting magazine, Kids VT.

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Alison Novak is a staff writer at Seven Days, with a focus on K-12 education. A former elementary school teacher in the Bronx and Burlington, Vt., Novak previously served as managing editor of Kids VT, Seven Days' parenting publication. She won a first-place...