This week’s cover story profiles Alan Newman, the Magic Hat founder who’s at work on a new craft-beer project with the founder of Samuel Adams. It’s hard to miss the cover of this issue — Newman’s mug staring back at you from a yellow background.
Conveniently, the cover also can be crafted into a lifesize Alan Newman mask. Halloween is past, but that didn’t stop these Magic Hat employees from coming up with their own (somewhat creepy) tribute to their brewery’s founder. Thanks to Taylor Johnson for the photo.
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This article appears in Nov 2-8, 2011.
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