Busy people default to excess and waste, especially around holidays and celebrations. We’ve all found ourselves in the grab-a-gift-and-go cycle. Inlu.com exists to “curb the crap” and send funds to causes and group gifts vs. piled-high parties and receptions.

Inlu.com makes it easy and socially acceptable to downsize excessive consumerism. Its online invitations and announcements feature a built-in bucket to collect for any gift, any charity — or both — in one click. So, in lieu of too much “stuff,” users pitch in, leave a note, and come to the party empty-handed. The result? Less landfill, more love.

The result? Less landfill, more love. (And waaay less stress).

This article appears in Oct 14-20, 2009.

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