Guess what local Burlington company hit its 52-week high on Wall Street this week!

Nope, not Green Mountain Coffee Roasters, though they’re back up to $31.48, from a low of $17.11 in July.

The Burlington Free Press! 

Well, kind of. Its Virginia-based mothership, Gannett, reached a high of $17.46 on Tuesday — up from $8.28 a year ago. And you’ll never guess what’s driving the bulls on Wall Street. (Not to be confused with the bears on South Prospect Street.) 

Barrington Research Associates analyst James Goss tells Bloomberg the company’s local television stations have been raking in advertising dollars thanks to Olympics coverage and the presidential race.

Sounds like all those Super PAC ads are good for someone!

“They’re not just dependent on print circulation,” Goss says.

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Paul Heintz was part of the Seven Days news team from 2012 to 2020. He served as political editor and wrote the "Fair Game" political column before becoming a staff writer.

4 replies on “Media Note: Freeps Owner Soaring on Wall Street”

  2. Maybe I should just drop Freeps and get USA today. Do they deliver same day? It there a way to get the Obits from Freeps without a subscription? That’s important. Everything else is covered in SevenDays and VPR.

  4. The Burlington Enquirer is on death’s doorstep and will be in it’s final resting place soon. It is horrible, absolutely horrible. The ONLY benfit was the online access and I’m sure that was a significant income in web ads with the amount of traffic that was there. With pay for access, last time I visited a contentious article there was maybe…maybe 10 comments. No one visits it anymore and with an increase in print subscriptions it’s all over but the crying. Good riddance, Townsend, Farre and the rest of the dubs over there in charge need to hit the unemployment line. There was a time the BFP was the best newspaper in the state, now it breaks the top 10 only by default.

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