Beth Pearce Credit: Jeb Wallace-Brodeur

Beth Pearce Credit: Jeb Wallace-Brodeur

As we reported in this week’s Fair Game, Vermont Democrats are worried that incumbent State Treasurer Beth Pearce is being vastly outspent by forces loyal to her Republican opponent, Rutland City Treasurer Wendy Wilton. Most troubling for the Dems: the conservative super PAC Vermonters First, which has fastened on to Wilton’s candidacy — financing television ads, mailers and robo-calls on her behalf.

Today, Pearce’s campaign started to fight back on the airwaves. According to records obtained from four Vermont television stations and confirmed by Pearce’s staff, she has secured roughly $20,000 worth of ad time during the final week of the race.

Most of that money — $16,700 of it — will pay for 52 spots on WCAX-TV. Another $3200 will be split between WPTZ-TV, Fox44 and ABC22.

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Paul Heintz was part of the Seven Days news team from 2012 to 2020. He served as political editor and wrote the "Fair Game" political column before becoming a staff writer.

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