What Vermonter has not gone to Montréal in hopes of clothes shopping, and then didn’t have a clue where to start? OK, me. But I’m willing to bet plenty of others could use some help, too.
Janna Zittrer offers exactly that. The 29-year-old lifestyle journalist launched Montréal Shopping Tours just over a year ago. The “shopper-in-chief” is a native of the city and bilingual, though raised anglophone. Her passion for fashion came early in life when, she says, “my lack of artistic ability inspired me to convey my creativity through my clothes.”
But it was in journalism school that she discovered she could combine her love of writing and fashion. Since then, Zittrer has written for numerous print and online publications, has appeared on “ET Canada” as a fashion expert, and has been a trend presenter at stores such as Banana Republic.
With her knowledge of and connections at boutiques in Montréal, Zittrer hit upon the idea of helping others “shop like a fashion editor.” Since April 2012, she’s been leading customized shopping expeditions, for approximately four hours each and a maximum of six clients at a time. She fine-tunes the trips according to themes such as active wear or special-occasion outfits. Her clients span ages from twenties through sixties.
Zittrer discussed dressing and age, body image, shopping with guys, and who’s the most fashionable: Vermonters or Quebecers. Read on.
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